Download 100 Great Marketing Ideas (100 Great Ideas) by Jim Blythe PDF

By Jim Blythe

Are you searching for an outstanding notion or a few proposal to make your advertising and marketing more beneficial and leading edge? This booklet comprises a hundred nice advertising rules, extracted from the area s top companies.Ideas give you the gasoline for people and corporations to create worth and good fortune. certainly the ability of principles may exceed the ability of cash. One easy thought could be the catalyst to maneuver markets, encourage colleagues and staff, and seize the hearts and imaginations of shoppers. This publication might be that very catalyst. each one advertising suggestion is succinctly defined and is via suggestion on the way it could be utilized to the reader s personal enterprise scenario. an easy yet most likely strong booklet for a person looking new idea and that killer program.

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This system means that there is little or no high-pressure selling, distributors are 100 GREAT MARKETING IDEAS • 27 usually selling to neighbors, and eventually a good social rapport is obtained between the distributor and the consumers. Obviously Betterware cannot ignore the internet revolution, any more than any other firm: in fact, there are distinct advantages in taking orders online. However, the company has recognized that the main drawback of the internet is the lack of human contact, and in fact Betterware are already far better placed than most other companies to inject a human element.

The TV advertising campaign featured the Golden Gate Bridge crumpling up to accommodate someone using an ordinary camera, and the Sphinx coming toward a photographer to show how the optical zoom makes things look better. These campaigns were wonderful and eye-catching—but any marketer knows that advertising alone is never enough. Panasonic commissioned Inbox Digital to create an online game called Lumix World Golf. The game is based around an 18-hole game of crazy golf played around nine world heritage sites.

Waitrose’s idea for nudging people was to offer a free glass hire service. If you’re throwing a party, Waitrose will lend you the glasses, no strings attached, for free provided you bring them back clean. Breakages are charged at £1 a glass (although it’s actually cheaper to buy a replacement glass from the store and put it in the box). Obviously if someone is collecting the glasses from Waitrose the next step is to buy in the booze, the food, the napkins, the paper plates, and so forth. Few people would borrow glasses from the store and then buy everything else in Sainsbury’s: the loan of the glasses shows trust of the customer, which in turn will reflect back on the store.

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